There are many, recognized benefits of Article Syndication. Some of them include:
Higher Rankings
Strategically syndicated (published) articles on various websites over the Internet with focused keywords in Anchor Text in the article, would improve your incoming links and result in higher Search Engine rankings.
Low Links Competition
The number of out going links to other websites from the articles page generally have very few links as compared to a typical links page where there may be as many as 100 outgoing links, thereby giving your website exclusive incoming link value.
Multiple Links
A syndicated article can contain several links in its text, each with a unique Anchor Text, all pointing to different sections of your website. This gives you the advantage of targeting several Anchor Texts, keywords and incoming links from the same page.
Longer Life Span
Articles posted as content, are generally not taken off a website. The fact that they would remain there gives you an advantage to enjoy a greater life span for these links and even after many months/years could be filed in the 'archives' section of the website, thereby giving your website long-term benefits of the links embedded in those articles.
Direct Traffic
The articles are a great source of Direct Traffic to your website. Articles syndicated on numerous websites allow them to get ranked for several important keywords, pulling direct search engine traffic. Live visitors from the articles click through to your website, getting targeted and focused traffic to your website
Great Visibility on the Internet
Articles published on other websites opens up several opportunities for visitors to know about you. Well-written advisory articles, which are successfully published on a number of different websites, help establish your site as an important information provider in the targeted domain. It improves your sites visibility and potential entry points to your website and also improves your site’s recall value.
Brand Value
Well written articles published on well known websites would help you establish your website as an authority on your specialized field, offering a great brand value to your service or product and improving your brand reputation.
